Even the Best Banana Rots in the Fridge: Don’t Hide Your Ideas
- Gökhan Korkmaz
- Nov 18, 2024
- 2 min read
Updated: Feb 19

For many years, I have worked in the marketing industry, collaborating with various brands. Throughout my career, I have observed that many of my colleagues hesitate to express their ideas. Most prefer to keep their thoughts to themselves and remain in the background. My first responsibility in any role has been to help them overcome this self-censorship by organizing teamwork sessions. By fostering a culture of "Speak your idea immediately," I aim to create an environment where everyone participates. This process is not only vital in our office but is a widespread challenge in many workplaces.
In this article, we will explore why you should never hide your ideas and how to bring them to life.
Recognize the Value of Your Ideas
We all come up with great ideas from time to time. These ideas could be groundbreaking projects in our professional lives, innovations that contribute to personal development, or initiatives that benefit society. Unfortunately, many brilliant ideas remain just thoughts and are never realized. The primary reason for this is our tendency to keep our ideas to ourselves.
Having a good idea is a privilege. Ideas hold the potential to solve problems, create new opportunities, and make a difference. However, if you keep an idea trapped in your mind, its potential will never be realized. Acknowledge the value of your ideas, consider how they can impact you and those around you, and take action to bring them to life.
Share Your Ideas
Many people hesitate to share their ideas for several reasons: fear of having their idea stolen, fear of criticism, or fear of failure. However, sharing your ideas is the first step toward developing and implementing them. Discuss your ideas with trusted individuals, mentors, or your professional network to receive feedback. This feedback can strengthen your idea and provide new perspectives.
Take Action
The most crucial step in bringing your ideas to life is taking action. Start with small steps. Develop a business plan, identify necessary resources, and move forward gradually. Remember, no significant success happens overnight. Consistently working, experimenting, and learning is the key to turning your ideas into reality.
Even the best banana rots in the fridge. Don’t let your ideas wither away. Take bold steps to bring them to life. Recognize the value of your ideas, share them, act on them, and don’t be afraid to take risks. Remember, the ideas that change the world are the ones that are put into action.
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